Hugo
ProductionCultural intelligence, automated - an AI research platform that reads audiences in real time, recommends creators and answers brand questions in plain language.
From manual to momentumYour team is
Your team is
drowning in busywork.
We're two friends in Manchester who turn the manual grind into automation that just… runs. You keep the decisions; the repetition looks after itself.
Built by the founding engineers behind 
- an always-on cultural-intelligence platform.
Trusted by - and built with - teams who'd rather make money than babysit spreadsheets
DarcyCode
TrouDigitalDarcyCodeTrouDigitalDarcyCodeTrouDigitalDarcyCodeTrouDigitalDarcyCodeTrouDigitalDarcyCodeTrouDigitalDarcyCodeTrouDigitalDarcyCodeTrouDigitalWhy automation matters
The hours are already there. They're just stuck in busywork.
~45%
of work activities are automatable with today’s technology.McKinsey
22%
cost savings and 11% revenue growth projected over 3 years from intelligent automation.Deloitte
~240hrs
per employee, per year - what staff reckon they could win back from routine tasks.WorkMarket survey
76%
of teams using marketing automation see ROI inside year one.Industry research
Automation isn't the future - it's the advantage your competitors have already banked.
How it works
Watch manual become momentum.
Busywork drifts in, passes through the krok, and comes out the other side running on its own - three kroks.
KROK 01
We map the krok
We sit with your real process - the inbox, the sheet, the copy-paste - and find what’s worth automating.
KROK 02
We build the flow
Those messy steps become clean, connected nodes - an agent pipeline that reads, decides and acts in your tools.
KROK 03
It runs itself
The flow loops on its own, with a live pulse you can watch. You get the hours back; we stay on monitoring.
What we do
Six ways we take the manual out of your week.
Workflow automation
The repetitive, multi-step jobs that eat your week - handled end to end, every time.
AI agents
Agents that read, decide and act inside the tools you already use - not another dashboard to check.
Marketing automation
Content, scheduling and follow-up that keeps moving while you're busy doing the actual work.
Data & reporting
Dashboards that build themselves from your systems - the weekly report, gone for good.
System integration
Your tools, finally talking to each other - no more shuttling data between tabs by hand.
Automation audits
20 minutes, free. We find the busywork worth killing first - and show you the hours it buys back.
A platform we helped build
Hugo - always-on cultural intelligence.
Understand any audience, find the right creators, and sharpen every marketing decision - continuously, not in a quarterly report nobody reads. The same instinct we bring to your automations.
Our work
Things we've automated - drag to explore.
From a production marketing platform to hackathon-winning agents. Each one killed something manual.
In production
TrouDigital
ProductionWorkflow automation for a UK digital-signage platform that runs content across thousands of screens - from retail to healthcare.
DarcyCode
ProductionEnd-to-end AI engineering for a manipulation-and-fraud detection platform: RAG over company data, fine-tuning, and the full stack from model to interface.
NEXUS
HackathonMulti-agent automation - agents that run a simulated company's pipeline end to end.
Daddy Agent
HackathonMulti-agent dev automation - orchestrates parallel Claude Code and Codex workers so engineers stop running tasks by hand.
Rest Quest
HackathonWellness automation - emotion-aware concierge that turns a quick scan into a curated retreat itinerary.
SAVR
HackathonFinance automation - turns raw bank CSVs into spending insights, smart challenges and rewards, no manual budgeting.
More coming
as we ship it
as we ship it
Results
What changes after the krok.
Less time copy-pasting. More time on the work that actually needs you. Here's the shape of it.
Hours back / year
240 hours, reclaimed
Before: a flat week of manual repetition. After: ~240 hours a year handed back to your team.
ROI in year one
76% see returns inside 12 months
In a marketing-automation context, most teams are already in the black before year one is out.
Output over time
Output keeps climbing once it runs itself
The shape of it: content output and engagement step up once automation is switched on - and keep climbing.
The two friends
Two friends. One mission: make your work run itself.
We're Dmytro and Vitalii - Manchester builders with a hackathon habit and an allergy to busywork. We hate watching good people lose days to work that a machine should be doing. So we automate it for you.
Founding engineers behind - an always-on cultural-intelligence platform.
Questions
The honest answers.
We spend 20 minutes on your actual day-to-day - the inboxes, sheets and copy-paste jobs. You leave with a shortlist of what's worth automating first and a rough sense of the hours it buys back. No obligation, no slide deck.
A single workflow is usually live within a week or two. Larger builds are staged - your first flow goes live early, then we layer the rest in so you’re never waiting months to see value.
It depends on the scope - how many workflows, how deep the integrations go, and how much ongoing monitoring you want. We'll give you honest numbers on the audit call once we've seen the actual work. No lock-in theatre.
Yes. Every build includes a full handover and documentation, so you're never locked in. We'd rather you stay because it works than because you're stuck.
Whatever you already use - CRMs, spreadsheets, inboxes, accounting tools, internal systems. The whole point is that your tools start talking to each other, so we build around your stack, not a new one.
Let's talkGot a process you
Got a process you
hate? Let's kill it.
Grab a 20-minute slot and tell us what's eating your time. We'll tell you what's worth automating - free, no slide deck.